Before attaining the position of Search Executive, I had no idea what an SEO Agency was. If you are still clueless of what an SEO Agency does then, let me give you a quick overview.
To put it in simple terms, a Search Engine Optimisation (SEO) Agency, works with a client’s website to make it rank higher in search engines. For example, if I hired a SEO Agency to improve the visibility of my website in search engines, they would apply various techniques utilising on and off page optimisation (using keywords and links) and other techniques like increasing the social presence of the site through various social media channels such as Twitter, Facebook, LinkedIn and using pay per click (PPC). All these methods would drive more traffic to my website which in turn would boost the ranking of the site. The higher the site ranks in search engines, the higher the chances of users clicking on my website link.

Qualifications Required To Work In A SEO Agency

After reading the description of an SEO agency, one might think you would be required to have a lot of technical background in computing. That is not the case. A basic knowledge in HTML would be advantageous but is not necessary as a good agency would have a top notch training programme. A majority of employees usually have marketing backgrounds but I have personally seen employees with degrees ranging from English, creative writing, engineering and computing just to name a few. Employees who had degrees in English, creative writing or arts, primary focus on content management like blogs and other link building activities. Those with a technical background focus on website optimisation, which include more back end coding practices. The business degree holders are primarily in charge of PPC campaigns as these involve a bit of mathematical knowledge.

A Typical Day In A SEO Agency

The great thing about working in an SEO Agency is that no two days are the same. Although you have a rough idea of what your task might be on a daily basis, Google could come up with a new algorithm change on how it ranks websites. It would then be your job to learn about this and pass this knowledge on to your projects and your team mates as well. Keeping up to date on current SEO practices and market trends is of key importance for any SEO Executive. A practice which was popular for a few months could easily be replaced so you have to make sure you keep an eye out for new innovations.

Clients would also require updates on your activities which can be at random times. Depending on the client, you might have monthly meetings where you have to present or discuss the activities done for that period. Therefore being articulate and able to speak clearly would be of great importance. Organisational skills would also be useful especially when you want to get information really quickly.

With any relevant degree, enthusiasm, keen interest internet marketing and the skills mentioned above, you would be a sure fit in any SEO Agency.

4Ps Marketing is an SEO agency and PPC agency , 4Ps Marketing offers integrated SEO, PPC, Social Media, Online Display Advertising and Web Analytic consultancy.